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Yangpu District

Hacker-Pschorr

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Continued from Riverside Development

Hacker-Pschorr (瀚克硕 ) is a Munich beer hall and Restaurant chain which is being established on the east side of the centre with a waterfront view, behind the walking trails. The boast a tradition since 1417 and claim their central ingredient is ‘Gemütlichkeit’ (Coziness, warmth). The modern reincarnation is said to be from the union of brewmaster Peter Paul Hacker’s daughter Maria Theresa Hacker and brewery servant Joseph Pschorr in 1793. On Joseph’s death in 1841 his sons, Matthias and Georg Pschorr inherits various properties which they opt to run as separate operations. Richard Georg Strauss (son of Franz Strauss and Josephine Pschorr, grandson of Georg [sister, Berta Johanna was born 1867]) was born in 1864. During the war, due to heavy bombing, the breweries had to share in order to complete production – this lead to the merging of the companies in 1972 to the ‘Hacker-Pschorr Bräu Aktiengesellschaft’. In 1979, Josef Schörghuber becomes majority shareholder. In 2002, Brau Holding International GmbH & Co. KGaA was established by Schörghuber Unternehmensgruppe (Schörghuber Ventures) owning (50.1%) and Heineken International Naamloze vennootschap (49.9%) setup the Paulaner Brewery Group (brands: Paulaner, Hopf, Auerbräu and Thurn und Taxis and Hacker-Pschorr), Kulmbacher Group (brands: Kulmbacher, Sternquell, Würzburger Hofbräu, Scherdel, Braustolz) and Südwest Brewery Group (brands: Fürstenberg, Hoepfner, Schmucker).

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